Thursday, December 10, 2015

Logo + Design Process



This logo was made in Adobe Illustrator CS6.
The idea I had was to seem, in a word, unique. Diverse. Variant. Going against the flow. Sound familiar? You may recall the older design from this post from late winter/early spring of 2015. It also represents (slightly) my disdain for unnecessary censorship. I despise the phrase "shut up" more than you could possibly imagine.
I understand it has a few mistakes, but it might actually be better that way to further personify my message. It began with a page of sketches, and several wordmarks and background designs. The shift from font styles was even something I noted in the sketchbook. There was some assistance in the decision making process, and it led to the design above.
Digitizing the sketch was actually really simple. I took a few basic principles and implemented them, the foremost being the blue and red contrast. Practically the entire logo screams "contrast"--the fonts, the rectangles and circles, and of course the aforementioned colors. (It's an aesthetic of mine, the other being balance.)
The fonts were my first order of business. I took to font download websites in search of the perfect ones (figuratively). I eventually came across the serif font AB-Nirvana, reminiscent of Times New Roman, but with a certain flair, most prominent on that u there, and the sans-serif decorative Trench, labeled as a humanist font. Of course, both were modified after I created outlines, and the result was beautiful in my opinion. A small note, though: the spiral tail off the t wasn't from typing and altering, that was created via an almost perfectly placed spiral tool. I say "almost" because the error is visible.
The various shapes were the final part, and the simplest by far. The rounded rectangles, stroke and fill set to Fading Sky (one from the preset color book); the circles, stroke and fill discovered by browsing other color books for gradients.
Overall, a good result, not too simple yet not too complex.

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